 Re: books for teaching business classes?
[quote=livinginkorea]I forgot about Market Leader! Do you think that it's a good book Susan? I think that it's ok but a bit boring in my opinion.
QUOTE]
I think it's excellent in terms of the overall approach, the syllabus, the activities and so on. Whether or not it's boring depends a bit who the students are. One of the problems with it is that, as with many business courses, each unit tends to be theme based and go into depth on that one theme. If you were teaching business students, who need to know a bit about marketing, a bit about HRD, a bit about finance and so on, that approach is fine. But if you're teaching in-company, then students often only want their own speciality - marketing for the members of the marketing dept, finance for the finance dept and so on. When the books "spread the content around" the units - so that there's something for everyone in each unit, in my opinion it works much better. |